Jitender Kumar

2008-06-13T00:55:00.000-07:00

I am working as a search engine optimizer and search engine marketer. Today i have give you some tips for optimization of a website and marketing on the internet. First i have explain
How to optimize a website?
Mostly two technique for optimization of a website
1. On page optimization
2. Off page optimization

On page Optimization Tips
Tip#1 (Write great content)

Write unique and great content for your website it is most useful for search engine ranking easily obtain. You can use all the keywords in the world, but if your content is no good, people won't stick around on your site and search engines won't find your site valuable.

Tip #2 (Create a great keyword phrase)

The first thing you should do when make a website search engine friendly is that find great keyword phrase for that page. You shouldn't try to optimize your entire site to one keyword phrase - instead focus on writing pages for specific keywords and phrases.

When trying to decide on a keyword phrase, you want to find one that is popular but not extremely popular. This may seem counter-intuitive, but the reality is that extremely popular keywords are very desirable and so very competitive. It's better to try to optimize for keywords that you can rank higher. You'll get more pageviews from a less popular keyword when you're on the first or second page of the search engines, than from a super popular keyword that you only make it to page 50 of search engines.

Tip #3 (Use the keyword phrase in title tag )

The title tag is one of the most important tags on your Web page. And placing your keyword phrase in the title tag, preferably at the beginning, is very important to get that phrase into the search engines. Plus, that puts your keyword phrase as the link in the search engine index.

Tip #4 (Use your keyword phrase a lot, but not too much )

The ratio of your keywords to the rest of the text on your page is called the keyword density. It's important to repeat your keywords in your document, but not too much. Keyword density should be between 3 and 7% for your primary keyword phrase and 1-2% for any secondary keywords or keyword phrases.

Tip #5 (Try to get links from similar sites )

Inbound links from sites similar to your own are important as well. This indicates that your site does have content related to that topic. Plus, it indicates that your competition finds your site valuable, and that gives your site more credibility.

Tip #6 ( Create a Sitemap )

Search engines love sitemaps - not necessarily for ranking, but for finding links on your site. It's not critical that you create an XML sitemap or Google sitemap, plain HTML sitemaps work just as well.

Tip #7 ( If you must use Flash, always include alternative text )

Flash and search engines don't mix well, but if you must use flash you should include alternate text that describes exactly what the Flash element includes. And if you use Flash for your entire site, you should always do an alternate version of the complete site in HTML so that search engines and non-Flash browsers can view it as well.

OffPage Optimization Tips

Tip #1(Directory Submission)

Submit website in high page rank directories. For taking approval any directory submission category of directory is relevant to website content.Choose category in directory relevant to website.

Tip #2(Social Media)

Social media related website like digg,twitter etc is good website for taking initial traffic on any website. Social media optimization is a technique for indexing any website in search engine and promote website in his social network.

Tip#3(Blog Submission)

Blog Submission is a technique for optimization internal pages of any website. Internal pages of any website also required a good page rank and traffic from search engine or referring sites. A relevant blog posting according to site content give good or quality traffic to website.

Tip#4(Form Submission)

Form submission is a technique for explanation of what is our website? what its provide to his customer? It is technique for taking returning visitor of any website.This technique most useful for business related websites.

Tip#5 (Press Release)

Press Release for promotion of website according to his current market growth or business in market. Press Release good for release current updation of any websites to his visitor or clients.

Tip#6(Article Submission)

Try to write several articles regarding the theme of your website frequently and promote them in a quick manner. The number of articles has also a vest boosting effect to increase the search engine score of your website.